网站若何获得好的排名，并留住客户？
How to get good rankings website, and retain customers?
一、域名和网站年齿要素阐发(Domain name and website age factor analysis)
琼浆越老越香，越老的网站越受搜刮引擎迎接。由于一个老的存在较久的网站，要比一个新成立的或许会顿时会消逝的网站，会有更大的可信度。网站年齿是从网站域名被搜刮引擎索引发最先算起的。这里不得不说一下老域名的代价，如果有个老域名没有被搜刮引擎赏罚过，而且成立了少许的高质量反向链接，PR值较高，你能拿来建站的话，那末，你的网站会具有异常大的SEO劣势。
The older wine the more fragrant, the old site by the search engine welcome. Because of the existence of an old longer website, than a newly established may now will disappear website, will have more credibility. Site web site from age domain was search engine index to start the count. Here have to say about the value of old domain name, if there is an old domain name has not been punished search engine, and set up a large number of high quality reverse links, the PR value is higher, you can be taken, site of words, so, your site will have very large SEO advantage.
二、DMOZ和Wikipedia百科要素阐发(DMOZ and Wikipedia encyclopedia factor analysis)
Dmoz(The Open Directory Project/ODP)是一小我工编纂经管的网址分类目次网站，为环球上百家的分类目次和很多搜刮引擎供应数据。如果你的网站能够或许登录到DMOZ.org的话，意味着你会获得上百个分类目次的链接。同时，在别的前提沟通的情形下，Google的第一页更倾向于留给已插足Dmoz的网站。固然要插足DMOZ是有请求的，最根本的前提是网站要有厚实专业的内容，能够或许为用户带来奇特代价。
Dmoz (The Open Directory Project/ODP) is an artificial editing management web site classification Directory sites, for global hundreds of classification Directory and many search engines provide data. If your web site to login to DMOZ. Org it, means that you will get hundreds of category links. Meanwhile, in the other terms of the same case, Google's first page more inclined to leave have been added to the site Dmoz. Of course to join DMOZ is of the request, the most fundamental condition is web site should have rich professional content, can bring unique value for the user.
如果你常常“百度”，肯定会发明百度百科的网页常常会排在第一页，Wikipedia百科相称于Google的百科，你如果考试考试应用英文的Google搜刮，肯定会发明Wikipedia百科的网页常常排在第一页前几位，SEO先辈石头的那篇题为“猖狂的维基百科,猖狂的Google”的文章异常能阐明此景象。
If you often "百度", must find 百度 Wikipedia page often row on the first page, Wikipedia is equivalent to Google's encyclopedia Wikipedia, if you try to use English of Google search, must find Wikipedia Wikipedia page often row on the first page of a few before, SEO stone that article entitled predecessors "crazy Wikipedia, crazy Google" article that very this phenomenon.
三、网站内容要素阐发(Website content factor analysis)
网站应当有连续不停原创内容，为用户供应奇特的、优良的、有代价的内容。这才是排名靠前的底子所在。
Website should have continued original content, to provide users with unique, the high quality, the content of the value. This is essential to the top.
内容在SEO中有甚么影响呢？先来看看搜刮引擎是怎样说的？
Content: what effect in the SEO? Let's look at search engine say how?
百度在给站长的发起中提到：“百度更喜猎奇特的原创内容。以是，如果您的站点内容只是从遍地收罗复制而成，很能够或许不会被百度收录。”
Baidu in to head of the advice that "百度 more like unique original content. So, if your site is only a copy from everywhere, very collection may not be 百度 included."
Google在网站经管员支撑中央中提到“在网页上供应高品质的内容，尤其是主页。这是您要做的最首要的工作。”“进步在 Google 搜刮效果中的网站排名的最首要步调之一是确保网站内容厚实，在此中包括相干症结字，且症结字应用准确，能够或许指明网站内容的主题。”
Google in the web site administrator support center mentioned "on a web site, with high quality content, especially home page. This is you have to do the most important work." "Improve Google search results in the website ranking of the most important steps to make your website content is one of rich, in which contains related key words, and the key word used correctly, can indicate the theme of the web site."
Yahoo在“网站分列地位由甚么决意？”一文中把“高质量及厚实的网站内容，雅虎搜刮引擎喜好抓取原创的、专业的、非凡的、有意义的网页内容。”这句话作为办法一。
Yahoo in the "web site are positioned by what decide?" A text of "high quality and rich content, yahoo search engines like grab original, professional, special, meaningful web content." This sentence as a method.
三大搜刮引擎不谋而合地提到他们偏爱有原创、高品质、厚实、奇特、专业内容的网站，这恰好应了SEO界几乎分歧认同的话——网站优化，内容为王。笔者发明很多小我原创博客在搜刮引擎尤其是Google上都有很好的排名表示，PR值5以上的小我博客也不在少数。这就阐明原创、奇特、有代价、有规划的网站内容是搜刮引擎优化的底子所在。
Three major search engines to one noted that they prefer the original, the high quality, the rich and unique, professional content sites, this is exactly the SEO industry should be almost all agree on them-site optimization, content is king. The author found that many personal original blog search engine especially on Google in all have very good ranking performance, the PR value more than 5 personal blog is not in the minority. This explains original, unique, and value, a planning site's content is the fundamentality of search engine optimization.
当浩瀚站长都在猖狂地收罗，制作渣滓站点时时把稳网站被K时，你是不是能够转换一下思绪，另辟蹊径，问问本身：“我是不是能够为用户发明拥有奇特、厚实、高品质内容的站点呢？”
When many adsense have both in the mad acquisition, make rubbish site always beware web site was K, whether you can convert thoughts, path, ask yourself: "if I can for users to create have unique, wealth, and high quality content site?"
缭绕热点症结词发表一些相干文章是SEO中内容优化的计谋，如果你网站权重更高的话，你的网页就能够或许在热点症结词检索时排在背面。有些善于搞SEO的门户网站就是应用这类计谋哄骗他们网站蕴蓄的高权重成立了包括很多热点症结词的专题，从搜刮引擎狂揽流量。
Around the popular keywords published some related articles in the optimization of the content is SEO strategy, if your web site higher weights, if your web page can in popular keywords when retrieving up at the front. Some good at make SEO portal is to use this strategy use their web site set up the accumulation of high weight includes many popular keywords topics, from his season-high search engine traffic.
四、网站内链要素阐发(Web site chain factor analysis)
SEO的链接扶植包括内链扶植和反向链接扶植两方面，反向链接扶植的首要性，人人心知肚明。而关于内链扶植的感化，估量很多站长和SEOer伴侣都没有引发充足的正视。简略来说，内链扶植有以下感化：
SEO link building including the construction and reverse link chain construction two aspects, the importance of the construction of reverse link, no secret. And for the role of the chain in construction, estimates that many webmaster and SEOer friends did not cause enough attention. In *** terms, the chain construction has the following function:
1、内链的公道扶植有助于会合网站的主题，从而使该主题的中央症结词在搜刮引擎中加倍具有排名劣势。
The reasonable construction in chain contribute to the concentration the theme of the web site, which makes the theme of core keywords in the search engine ranking has more advantages.
2、内链的公道扶植有助于搜刮引擎蜘蛛发明更多的网页链接，从而增长网页被收录的数目，同时有利于PR值的传送。
The reasonable construction in chain to the search engine spiders found more web links, thus increasing the number of web page was collected, and it is helpful to the PR value transfer.
3、内链的公道扶植便哄骗户获得相干信息，增长网页的点击次数，从而进步网站的PV数。
Inside the reasonable construction convenient chain user access to relevant information, increases web page clicks, so as to improve the number of website PV.
内链扶植有哪些形式呢？下面为人人引见一下内链的几种形式。
In what form to have chain construction? Below to introduce some of the chain in several forms.
1、网站导航：只管不要应用FLASH和图片，由于大多半搜刮引擎没法抓取flash及图片中的笔墨。
Web site navigation: try not to use FLASH and pictures, because most search engines can't grab FLASH and text contained in images.
2、网站舆图：发起一个网站应当有两张网站舆图，一张html格局的便哄骗户看，别的一张xml格局的提交给搜刮引擎。
The site map: suggest a website should have two pieces of the site map, a HTML users see, another one XML format submitted to the search engines.
3、上下文链接：增长文章被点击的机遇，进步PV数。
Context links: increase the article on the opportunities, improve PV number.
4、面包屑链接：就是诸如“首页>栏目页>终端内容页”的形式。
Bread crumbs links: is such as "home page > > terminal column page content page" form.
5、文章排行链接：增长文章被点击的机遇，进步PV数，传送PR值。
The article ranking links: increase the article on the opportunities, improve PV number, transfer the PR value.
6、相干文章链接：增长文章被点击的机遇，进步PV数，传送PR值。
Relevant article link: increase the article on the opportunities, improve PV number, transfer the PR value.
7、内文链接：是指交叉于注释中的锚文本。内文链接不克不及安排太多，依据内容的几多安排2—8个为好。
Text links: it is to point to in the anchor text into text. Text links can't decorate too much, according to how much of the contents of the layout 2, 8 advisable.
8、Tag标签：它是构造分类的一张形式，你能够为每篇日记、图片、影音等文件增加一个或多个TAG，经由过程增加TAG能够加强主题的相干性和被搜刮的概率。
Tag Tag: it is a form of organization classification, you can for each entry, pictures, video and other documents add one or more Tag, by adding Tag can enhance the theme of the correlation and the probability of being searched.
五、反向链接和PR值要素阐发：
Reverse links and the PR value factor analysis:
人人晓得，反向链接的质量和数目是决意PR值巨细的一个最首要要素，而PR值是权衡网站首要性的目的。决意你网站在搜刮引擎排名表示的有两项最根本的要素：一是你网站的首要性，二是你网站和症结词的相干性。当几个网站相干性沟通的情形下，首要性最大的谁人网站会排在背面。月光博客的反向链接数有很多，反向链接质量大局部都不错，PR值为6，网站权重很高，以是在很多症结词的检索上，固然合作的页面有几百万乃至上万万，
SEO优化，但它都能有个好排名。
You know, reverse link the quality and quantity of the PR value is to determine the size of a most important factors, and the PR value is measure site and the importance of the index. Decided to your web site in the search engine ranking the performance are two of the basic factors: the importance of your web site, 2 it is your web site and the correlation of key words. When several web site under the same correlation, importance of the website will biggest up at the front. The moonlight reverse link the number has blog a lot, reverse link quality most are good, the PR value of 6, the website weight is very high, so in many key words on the retrieval, although the competition page millions of even thousands of millions, but it can have a good ranking.
如果说，网站内容是SEO的根本，症结词计谋是SEO的中央，那末反向链接导入就是SEO的症结了。当人人都在停止SEO时，最初，比拼的就是谁的反向链接质量高而且数目多了，由于反向链接的质量的和数目是决意你网站首要性巨细的最首要要素。当你网站站内优化做得差不多的时候，就该鼎力导入高质量的反向链接了。
If, say, is the basis of web content SEO, keywords strategy is the core of SEO, then reverse link is the key to import SEO....... When everyone was for SEO, finally, the competition is the reverse links high quality who and quantity, because the quality of the reverse link number and your web site is to decide the size of importance most main factor. When your web site in the station optimization do about of time, the import high quality to reverse the links.
六、用户体验(UE)要素阐发
User experience (UE) factor analysis
SEO做得好能够或许为你的网站带来流量，UEO(User Experience Optimization)做得好则能够或许让你留住用户。
SEO do well for your website can bring flow, UEO (User Experience Optimization) well done, can let you keep users.
这些留住的用户资本异常珍贵，他们对网站有很高的忠诚度和黏度，他们会成为你网站的口碑传布者，为你的网站带来源源不停的用户。Hao123的乐成在很大程度上就得益于口碑传布。
These keep users resources very precious, and they have high loyalty to web sites and viscosity, they will become your website's reputation communicators, for your site with continuous users. Hao123 success in much the public benefit from spread.
在这里，要廓清一个观点，很多人城市认为网站优化就是SEO，SEO就是网站优化，究竟上，网站优化≠SEO，网站优化至多包括搜刮引擎优化(SEO)和UEO(用户体验优化)两方面。遵照搜集营销先辈冯英健的观点，网站优化还要包括网站运营回护优化。
Here, to clarify a concept, many people will think website optimization is the SEO, SEO is site optimization, in fact, site optimization indicates SEO, site optimization include at least search engine optimization (SEO) and UEO (user experience optimization) two aspects. According to the network marketing predecessors FengYingJian point of view, site optimization also include website operation maintenance optimization.
那末，UEO包括哪些内容呢？UEO应包括网站的速率、网站内容的质量、网站功用的易用性、网站规划、网站的可信性、网站的平安性等方面的优化。为了留住你的用户，为了把你的用户转化为客户，在你对你的网站停止SEO时，是不是应当对你的网站停止UEO呢？
So, what UEO including content? UEO should include the speed of the site, the quality of content, web site function of competence, web page design, the credibility of the web site of the website, security of optimization. In order to keep your users, in order to put your users into the customer, in you on your site for SEO, whether it should be on your site for UEO?
七、红利形式阐发(Profit model analysis)
红利体例：Google联盟告白+百度主题推行+门户通联盟告白
Earnings way: Google alliance AD + 百度 promotion + portal the theme advertising alliance
只需有厚实的流量做根本，告白支出是异常可观的。
As long as there is rich flow as basic, advertising revenue is very considerable.
1、当你的网站权重充足大(表目前PR值上)时，在很多症结词的搜刮上，你的网站都能有一个好排名。
When your site weight is big enough (reflected in the PR value), in many key words search, your site will be able to have a good ranking.
2、不论在任何范畴，都有道和术两个层面。道为术之本，术为道之用，以道驭术，以术得道。SEO之道在于原创、厚实、奇特、有代价、不停更新的网站内容，SEO之术有症结词计谋、链接计谋、题目和Meta优化等等，乃至另有SEO做弊技巧或谓黑帽技巧。一样平常人都重术而轻道，由于术奏效快，而道则奏效慢。真正高程度的SEO必要把SEO之道和SEO之术很好地连系起来，如许你的网站才华恒久活得很好，你的日子才华过得津润。
No matter in any field, are youdao decompression two levels. For the word was used and the use of the word, the word to controlling technique, feel to art. The way of SEO is original, rich, unique, and value, constantly updating the site's content, SEO art of keywords strategy, have links, title and Meta optimization strategy, and so on, and even SEO cheating technology or yue black hat technology. The average people heavy art and softly, because art quick effect, and the effect is slow. Really high levels of SEO need to put the word of SEO and SEO art of combined well up, so your site to long-term living well, you can have a good day of moist.
3、SEO能为网站带来流量，UEO能够或许留住访客。真正的网站优化至多要包括SEO和UEO两方面。因而，一个及格的担任任的SEOer要做到对峙SEO和UEO相生相长的网站优化理念。
SEO can bring web site traffic, UEO can keep visitors. The real website optimization would include at least SEO and UEO two aspects. Therefore, a qualified responsible SEOer to do insist on SEO and UEO XiangShengXiangChang website optimization idea.
4、如果你的网站够格，请把你的网站提交给DMOZ。
If your web site worthy, please put your website submitted to DMOZ.
5、当人人的网站外部SEO都做得差不多时，比拼就是谁的反向链接质量高而且数目多了。
When everybody's website internal SEO are almost, who is the reverse link lists high quality and quantity.
6、反向链接扶植很首要，外部链接扶植一样不克不及轻忽。
Reverse link building is very important, internal links construction also cannot ignore.
7、内容扶植是SEO的根本，症结词计谋是SEO的中央，链接扶植是SEO的症结，UEO是SEO的深化。
Content is the foundation of the construction of SEO, keywords strategy is the core of SEO, construction is the key link SEO, UEO is the deepening of SEO.
8、SEO做的好的网站的都是一样的，SEO做的不好的网站各有各的分歧。
SEO is done good web site is all the same, the bad website SEO each have each different.
9、最初，引用一句话：“如果没有搜刮引擎，你的网站依然访客盈门，那末你的网站就属于‘常青树’了。面向用户做网站，而不要面向搜刮引擎做网站，这是成为常青树网站的真理。”
Finally, quoted a words: "if no search engine, your site visitors, so you still full of website belong to 'the evergreen tree'....... The customer web site, and don't do for search engines do website, this is the true meaning of evergreen tree become web site."
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