用户体验，英文叫做User Experience，缩写为UE或UX。一种纯客观的在用户拜访一个网站或应用一个产物(办事)的进程中建立起来的心理感到感染。他们的印象和感到感染，可否胜利，可否享用，可否还想再来/应用。他们能够忍耐的成绩，困惑和BUG的程度。由于它是纯客观的，就带有必定的不确定身分。个体差别也决议了每个用户的其实体验是没法经由过程其他道路来完全模仿或再现的。
User Experience, English is called the User Experience, abbreviation for UE or UX. A kind of pure subjective in users access to a web site or use a product (service) is the process of set up psychological feeling. Their images and feelings, whether or not successful, whether enjoy, whether also wanted to come to/use. They can endure problems, doubt, and the extent of the BUG. Because it's pure subjective, he has some uncertain factors. Individual differences also decided to each user's real experience is not through the other way to fully simulation or reproduction.
固然是一种客观感到感染，然则关于一个界定明白的用户群体来说，其感到感染会有诸多类似之处，是以，用户体验的共机能够为打算者所把握，能够经由过程优良打算实行来熟习到，针对这类客观感到感染的优化则被称为UEO。UE充满在社会的各行各业，走在背面的如天下企业500强，他们很早之前就开端研讨这些，这几年开端，中国的一部分企业开端遭到跨国公司的发蒙，考试考试做一些客户体验的运动，吸收客户去做新产物的体验，进而达到多销的目的。
Although it is a kind of subjective feeling, but for a definition clear user groups speaking, the feeling will be many similarities, therefore, the user experience for the designers of the common to have sure, can through good design experiments to realize, in this kind of subjective feeling of optimization is called UEO. UE in society with people from all walks of life, going in front of the such as the world top 500 enterprises, long before they began to study these, this years to start, part of China enterprise begins to be multinational enlightenment, try to do some customer experience activities, to attract customers to do new product experience, and then reach the purpose of many sale.
IT行业不休都是处于最显眼的职位，是新、奇、特的代表行业，对搜集,而言，新技巧的不休开辟使得互联网的开展如“凌波微步”普通疾速向前，几年就是一个时期的说法特别适用于互联网家当。web2.0时期，宽带搜集,时期，使得互联网是这般多姿多彩，人们深居简出便可享用精彩。而对分布在互联网中的数以亿计的网站制作而言，这既是功德，又是好事，好的是新技巧使产物得以全方位闪现，坏的是悉数产物都能够全方位闪现，若何让客户看到自己的产物成为一个重要的成绩。
The IT industry has been in the most conspicuous position, is new, strange, special representative of the industry, network is concerned, the continuous development of new technology makes the development of the Internet as "ling2 Po wei2 a step" general fast forward, a few years is an era of statement especially applicable to the Internet industry. Web2.0 era, broadband network times, make the Internet is so colorful, people never leave home to enjoy wonderful. And to spread on the Internet for the hundreds of millions of web site, it is both good and bad, good is new technology products to omni-directional demonstration, and the bad is all products are can omni-directional demonstration, how to let the customer to see their products to become an important problem.
一、网站用户体验不消敌对的困素：
Web user experience not friendly trapped element:
用一些图片及Flash，能够增长网站的活泼性，增长视觉冲击力。但无限定的应用Flash及图片，会构成页面文件超大，占用浏览者的CPU资本，而且倒霉于页面更新及搜刮引擎对网站的抓取。企赢营销在办事企业客户时也会碰到纯Flash的整站首页网站，提议网站扶植进程中要斟酌视觉后果的同时，把优化的身分看重起来。
With some pictures and Flash, can increase the vitality of the web site, increase vision wallop. But unlimited use Flash and pictures, can cause page large files, take up the visitor's CPU resources, and to go against the page updated and search engine to web site to grab. Enterprise marketing in the service enterprise customer win when also can meet the ZhengZhan pure Flash home page web site, advice website construction process to consider visual effect, at the same time, the optimization of factors seriously rise.
1、网站页面太长
Web page too long
你认为有几许浏览者有兴味看你网页中最下面的内容，不要拿自己来作比方，由于99%以上的人材刚学会上彀。
Do you think how many visitors are interested in watching you most in the content of the page below, don't compare yourself to make parable, because more than 99% of the talent just learn to surf the Internet.
在王建硕的一篇文章中提到：“1995年Jakob Neilson做的互联网用户查询拜访，美国的用户在1994年的时候，只需10%的用户会拖动浏览器右侧的转动条，而绝大少数，90%的用户，翻开一个网站，只看浏览第一屏看到的内容，就认为看到了悉数，而不会向下转动。”
In WangJianShuo in an article mentioned: "1995 Jakob Neilson do Internet user surveys, America's users in 1994, only 10% of the users will drag the browser on the right of the scroll bars, and the vast majority, 90% of the users, to open a website, only to see the first screen see content browsing, think that he saw the whole, and won't scroll down."
目下现今中国也有如许的人，而且为数很多。在一个网站的首页，能看到第三屏内容的人只需10%以下，一个太长的网站很轻易惹起浏览者的视觉疲惫，更何况大部分浏览者很有大概曾被前两屏的内容吸收到此外页面去了。
Now China is also such, and a few. In a the website homepage, can see only the third screen content below 10%, a long web site is easy to cause the visitor's visual fatigue, and what's more, most of the visitors are likely to have been the first two screen content attracted to other pages.
2、不敌对的导航
Don't friendly navigation
不敌对的导航是最影响用户操纵的，不克不及让用记很便利的找到自己想到的内容。用户脱离一个页面不知若何返回上一页，不晓得以后页面是在哪一个栏目下的，如许的网站很大概用户来了一次就不会再来了。
Don't friendly navigation is the influence of user operations, don't let the use of very convenient to find their own record of content. The user to a page doesn't know how to return to previous page, don't know the current page is what column in the, this website is likely to users to a will not to come again.
3、过时的信息
Old information
良久不更新的信息，很轻易让浏览者感应恶感，而且在心中也会对你这个网站的品牌笼统大打扣头。
For a long time not updated information, it is easy to let your visitors feel disgusted, and in the heart of this website will be your brand image to sell at a discount greatly.
4、死毗连或毗连过错
Die connection or a connection error
这个就不说了，这是最根本的过错，然则好些另有如许的过错，包括新浪这类大网站。
This is not to say, this is the most basic errors, but many still have such mistakes, including sina this large web sites.
5、伶仃的页面
Isolated page
用户不知用甚么行动措施返回首页，这类情形常常是出目下现今信息提醒页或内容查询拜访的成果页上。
Users do not know with what method to return to the home page, this kind of situation is often appear in the information clew page or content of the investigation result page.
6、贫乏互动的内容
The content of the lack of interaction
贫乏互动的内容，贫乏网友的介入，不克不及让网友表达情绪和思惟，必定这个网站只是个死网站。
The content of the lack of interaction, the lack of a net friend participation, can't let netizen express feelings and ideas, destined to this web site is just a dead website.
7、歹意插件，歹意弹出窗口
Malicious plug-ins, malicious pop-up Windows
二、若何停止用户体验优化
How to optimize the user experience
下面列举了一部分罕见的对用户不敌对的体式花式，下面我们来看看若何停止网站用户体验优化。
Listed above some of the common user not friendly way, we come to see how the web site user experience optimization.
(一)、按照用户的登录网站的第一感到感染，对网站停止优化
According to the user's web site on the first feeling, perform site optimization
1、 域名可否简练易记。
Domain name is concise and to remember.
2、 网页翻开速率：影响网页翻开的速率有良多方面的缘故原由，要尽力防备自我可控的情形构成网页翻开速率过慢。譬喻担保办事器的不乱、页面图片的巨细和数目不要太大太多，可用背风景的只管防备应用图片、削减flash的数目、网页代码只管用简练语句，清算正文和无用的换行空格等。
Web page open speed: influence the speed of the open web page have a lot of reasons, and will do everything to avoid the controllable by self web page open speed too slow. Like a guarantee the stability of the server, page picture size and quantity does not want too big too much, can use the background color of trying to avoid using pictures, reduce the number of flash, as far as possible with concise statement web page code, clean up the comments and useless line feed Spaces, etc.
3、 页面宽度：今朝用户表现器从17寸到22寸以上的不等，宽度的打算需求按照今朝支流的表现器尺寸制定。打算过窄用户会感到感染页面空挡，打算过宽用户会浏览不全网页内容。
Page width: at present the user from 17 inch display to 22 inches above differ, width design need according to the current mainstream formulated screen size. Design of a narrow users will feel page neutral, design is too wide users will review is not all web content.
4、 网站的团体打算气势派头：当页面翻开后，能给用户最直观的印象的是网站的色彩，在网站的色彩上，连结与企业品牌笼统的同等；在色彩的应用上不过凡需求不要超越三种色彩，如有三种色彩要只管不将红、黄、蓝三色停止搭配；另一方面打算气势派头上要契合用户的浏览习气，如导航部分职位和闪现款式的打算，注册登录框职位和款式的打算，页脚内容的打算等，需求遵照大少数用户一向的浏览习气来打算。
The website whole design style: when the page is opened, can give users the most intuitive impression is site colour, in website on colour, keep and enterprise brand image, the unification of the In the use of colors no special needs not more than three kinds of color, if have 3 kinds of color to try not to red, yellow, and blue undertake collocation; On the other hand design style to fit the user browsing habits, such as navigation part of the design of the position and display style, registered login box position and the style of design, footer, the design of the content and so on, needs according to most users always browsing habits to design.
5、 网站品牌的标注：网站需求在用户翻开页面的第一时光让用户懂得 “我是谁”，以担保提醒用户可否进入了用户需求的精确的网站。普通的做法就是在网站的适合职位增加网站logo，和在浏览器题目栏增加logo。
Website brand mark: web site in the user to open the page to the first time let users understand who we are, and to ensure that remind if users into the user need correct web site. Common practice is in the proper place to add web site logo, and in the browser title bar add logo.
6、 网站导航栏目的架构：当用户晓得“我是谁”今后，用户的需求是要懂得“我能帮你做甚么”，那末制作一个清晰的网站导航和功用光显的栏目架构是一个答复这个成绩的最好体式花式。
The structure of the site navigation column: when the user know who we are after, the demand of user is to understand "what can I do for you," then *** a clear navigation and function section of the distinctive architecture is one of the best way to answer this question.
7、 告白位优化：告白位的打算一方面要防备与网站重要内容和功用辩论，影响用户对网站的一般应用，现在朝几个大型网站中笼罩泰半屏的层告白，间接盖住了用户要遴选的链接和内容，不得不等告白主动消逝后才华一般应用。另一方面不宜设置过量的告白位，贸易告白过于浓厚会应用户对网站产生烦感。
Advertising a optimization: advertising a design on the one hand to avoid and website main content and function conflict, the influence of the site's users normal use, such as at present a few large sites covered in the half of advertising, blocking the user to choose directly links and content, have to wait for the advertising disappear automatically to normal use. On the other hand is unfavorable setting too much advertising a, commercial advertisement is too thick to web site users will have vexed feeling.
(二)、用户应用网站的感到感染(User use the site of feeling)
当用户曾懂得“我是谁”“我能帮你做甚么”今后，那末用户下一步就是开端应用网站的功用。接上去就是关于用户应用网站感到感染的优化。
When the user has understand "who am I" "what can I do for you" after, so the user the next step is to start using the functionality of the site. The next step is to use the web site about the user experience of optimization.
1、 注册流程优化：给用户闪现注册流程，让用户在注册前便可懂得注册进程会很简练；简化注册内容，与登录不相干的内容可在注册胜利后由用户遴选可否“完美小我材料”；注册或完美材料的内容只管担保让用户多遴选，少填写的准绳；提交后需求有清晰的提醒，可否注册胜利，注册胜利后能够做哪些工作，假如注册未胜利，是甚么缘故原由、在从头填写注册信息时只管防备不需要的内容的反复填写等。
Registration process optimization: to show the user registration process, let users can understand before register registration process will be very concise; Simplified registration content, and not related to the content can login in registration successful by the user choose whether to "improve personal material"; The registration or perfect the content of the material as far as possible let users that many to choose from, the principle of less fill in; After a clear need to submit the tip, whether registered success, registration successful can do what thing, if the registration without success, what is the reason, in to fill out the registration information to avoid unnecessary repeat fill in the content.
2、 链接的优化：页面内容中的链接，需求清晰的让用户看到，如新浪给链接笔墨应用蓝色下划线，用户可清晰懂得哪些内容是能够点击进入另一个页面的；别的链接的款式遴选上，普通笔墨性、内容性的链接可遴选笔墨链接，功用性的链接可遴选按钮链接，运动、告白、宣扬内容的可遴选图片链接。第三就是要明白标注用户的已读链接，应用户能够不需要产生反复的点击。
The optimization of the link: the page content links, need to clear let users see, such as sina to link underline text use blue, the user can clearly understand what content is can click on to another page; Another link style selection, the general characters of content, links to choose text links, functional link can select button links, activities, advertising, promotional content can choose images. The third is to clear the read link has marked the user, the user can produce repeated click unnecessary.
3、 以后职位优化：普通情形下，在页面中部重要内容职位的头上设置一个清晰的道路链接，能够是用户加倍清晰这是在哪一个职位；另一方面以后职位的优化还需求优化域名目次，一级域名下的各级目次需求定名简介、尺度、便于识别该目次的重要内容。
The current position optimization: usually, in the central position of the main contents page head set a clear path links, can be more clear this is the user which position; On the other hand the current position of the optimization also need to optimize domain name directory, level 1 domain name at all levels of the directory name introduction, norms, and need to identify the main content of the directory.
4、 条理优化：让用户从进入首页到进入用户的目的页面不要超越3层，条理越深流失的用户会越多。
Level optimization: let users from home page to enter into users' goals page not more than 3 layer, the deeper levels of the loss of the more users.
5、 各种提醒优化：一方面，如有大概会让用户惹起歧义或不懂得的职位中，增加各种款式的提醒信息，如链接或图片的alt提醒，弹出的层提醒，或间接在核心职位一旁增加提醒内容，让用户能够在应用进程中能够明白的懂得网站内容和功用。别的良多人在做搜刮引擎优化进程中，把大批的图片、笔墨链接、热门控件中插手了大批的alt信息，这就需求遴选出那些没有需要的信息停止精简或删除，防备构成用户的茫然，这个优化也间接干系到网站翻开速率。
All kinds of tip optimization: on the one hand, such as may allow the user to ambiguous or don't understand of position, add all sorts of styles to the message, like links or pictures Alt tip, the layer of the pop-up cues, or direct in focus position add prompt content aside, let users can in use process can clearly understand the content and function. In addition a lot of people doing search engine optimization process, put a lot of pictures, text links, hot control joined many Alt information, this needs singling out those who didn't have the necessary information to streamline or deleted, avoid to cause the user of vacant, the optimization is directly related to the website open speed.
6、 链接跳转窗口优化：今朝翻开链接后，新页面的闪现体式花式有两种，一种是以后页面跳转，另一种是弹出新窗口睁开新页面。在跳转体式花式的遴选上需求停止繁重斟酌，普通优化体式花式为翻开内容列表页面或流程页面应用以后页面跳转，翻开内容页面应用弹出页面跳转。
Links to jump window optimization: the currently opened after the link, the new page show means has two kinds, one kind is the current page jump, and the other is the pop-up Windows start new page. Jump in the choice of the ways of need to conduct heavy consideration, general optimization methods for open the content page or process list pages using the current page jump, open the content page use popup page jump.
7、 功用性栏目和内容性栏目的优化：两种栏目需求让用户加倍轻易的辨别开，哪些板块内中的各个栏目是做甚么的，防备内容功用稠浊在一同。在职位的遴选上需求按照网站的重要供给的产物或办事来决议主次。
Functional section and the content column optimization: two columns need to let users more easy to separate, each of the column in which plate does, avoid content function mixed together. In the position on the choice of the main according to the website to provide products or services to decide the primary and secondary.
8、 功用页面优化：在各种设置、珍藏、定阅和其他专业功用页面中，因功用分歧大概页面会有必定差别，但必定要将功用流程、页面打算的类似，能够是用户分歧功用是加倍轻易上手，防备了每个功用都要从头进修。
Function pages optimization: in all kinds of Settings, collection, subscription and other professional function pages, in different function may have different page will, but must will function flow, page design is similar, can be user different function is more easy to use, to avoid the every function to have to learn.
9、 设置网站舆图：设置网站舆图，让用户加倍清晰懂得网站的团体结构，能够加倍便利的找到自己想要的内容，别的设置网站舆图对搜刮引擎优化也是一个非常好的行动措施。
Set the site map: set the site map, let users more clearly understand the structure of the website, can be more convenient find what they want to content, and set up the site map to search engine optimization is also a very good method.
10、 设置站内搜刮：不论是何种网站，建立一个站内搜刮功用都是很有需要的，他能够节流用户大批的查找时光。固然站内搜刮能够是关头字搜刮或是分类搜刮等各种款式，用户都是会非常甘愿答应的去应用。
Set in the station search: whatever the website, establish a stand inside the search function are very be necessary, he can save a lot of time users search. Of course in the station search can be a keyword search or classification of search pattern, users are both would be more than happy to to use.
(三)、网站内容的优化(Optimization of the site's content)
1、 字体字样优化：网站团体的字体字样需求建立一个尺度，链接笔墨、宣扬笔墨、重点引荐、题目笔墨等等各种笔墨，都需求建立一个同等的尺度。
Font on optimization: of your overall site font "needed to establish a standard, link text, publicity text, key recommendation, the headline and so on all kinds of words, all need to establish a uniform standard.
2、 图片优化：起首是整站图片各种技巧属性需求有一个尺度，如图片品德、雷同尺寸图片的巨细、花式等。第二点是在闪现图片时可否增加表框、在图片笔墨应当增加到甚么职位，图片下alt可否增加内容等也需求一个尺度。第三是链接图片应当若何闪现能让用户懂得此图片下有链接也要建立尺度。
Image optimization: first is the ZhengZhan pictures all sorts of technology attribute need to have a standard, such as picture quality, the same size picture size, format, etc. The second point is on the show pictures whether to add table box, in the photo character should be added to what position, under the picture content, whether to add Alt also need a standard. The third is a link images should be how to display can let users understand the pictures down with links to set up the standard.
3、 菜单、列表优化：菜单既是各个栏目的导航，起首需求将各栏目定名尺度化，各个栏目定名字数只管连结同等，并用最能应用户懂得的自语。列表的优化也需求建立一个尺度，如列表链接笔墨的字数限定，可否增加更新时光、链接头部标示图片同等等。
The menu, list optimization: each column navigation menu is, we first need to will each column named standardization, each column named characters try to maintain unity, in the most users to understand to himself. The optimization of the list also need to build a standard, such as the list of links text characters limit, whether to add update time and link head labeled the reunification of pictures.
4、 栏目优化：一样，页面中各个栏目中题目栏的图片、边框、框架巨细及笔墨也要有同等的气势派头。
Column optimization: also, page each column of the title bar pictures, frame, frame size and words also want to have unified style.
5、 内容页面优化：内容页面中每每在建立同等的题目、笔墨、链接等尺度以外，
品牌网站设计，还需求有有翻页尺度，页面内容不容易太长。当长度或字数达到必定量后需求建立翻页。别的建立相干内容越多指导机制，让用户没必要从头切换页面便可延续浏览应用相干内容和功用。
The content page optimization: the content page usually in establishing a uniform title, text, such as links to regulate besides, still need to have a flip standard, the page content not easy too long. When the length or words to a certain amount to establish content. The more relevant content set up another leading mechanism, let the user does not need to switch can continue to use the page browse the content and function.
(四)、其他优化(Other optimization)
1、 页脚内容优化：页脚内容普通包括立案信息、许可信息、网站引见、联络体式花式、法律声明、赞助等，着一些列内容固然职位其实不显著，然则关于担保用户对网站的信赖感上，是非常有需要的。
Footer content optimizing: the footer content general record information, including information web site license, the contact method, legal statement, help, although some column content position is not significant, but to ensure that users of the site's trust, is essential.
2、 罕见成绩解答(FAQ)：成绩、提议、看法，可第一时光懂得用户的各种成绩、需求、提议和看法，关于用户体验的优化是一个必不成好的栏目。
FAQ (FAQ) : the problem, suggestion, comment, but the first time users understand the various problems, needs, advice and opinion, for the optimization of the user experience is a must not good columns.
3、 友情链接：友情链接栏目在页面中不要闪现过量链接，只管遴选笔墨链接；在友情网站的遴选上也要注重遴选着名度高、内容雷同、类似或可同享用户的网站。
Link: links page don't display in the column of too many links, try to choose text links; In the choice of friendship website also want to pay attention to choose high reputation, same content, similar or can be Shared user's web site.
4、 会员功用优化：需求建立一套与非会员有区此外办事形式。
Member function optimization: need to establish a set of hardware, and there is a difference between service mode.
5、 数据统计：必定要应用或打算一套完美网站数据统计体系，以便经由过程数据不休对网站各个方面停止阐明和优化。
Statistics: be sure to use or design a perfect site statistics system, so that through the data continuously all aspects of the website analysis and optimization.
多则滥，一些站长为了赚告白同盟的钱，采取黑帽技巧，无休止的建站，建立站群，良多网站做的真是蹩脚之极，但某些关头词排名却稳居榜首，有着相称好的排名，一旦翻开网页，就是满目苍夷，告白满天飞还算好的，良多站则是告白之中拔出内容笔墨，端的是一个告白的陆地。应当感激这些网站，让网民对告白的揣摸本领连升几级，现在普通形式的告白，网民根本都能揣摸，而一旦揣摸出是告白，大多时候都是咬牙切齿，旋即封闭网页。固然，搜刮引擎也不会等闲，几回再三进步过滤技巧，进步揣摸本领，目下现今曾是按照内容来揣摸PR的形式，搜刮疫情激劝白帽，果断袭击黑帽，更有了沙盒，几个月的时光来考核一个网站，还会按期出新政策，这些做法都极大根绝了渣滓站的进一步繁殖。
Many are overcharging, some webmaster to make advertisement union money, the black hat technology, the endless site, establish standing group, a lot of the website is very bad, but some keywords ranking top but comfortably, has a good ranking, once the open the site, is a colorless yi, advertising all over the place is good, many stand is advertising insert content of text, the whole is a sea of advertising. Thanks to these sites, let users of judging ability of advertising even rise a few class, now general form of advertising, the netizen basic can judge, and the judge is advertising out once, most of the time are hated, immediately shut down web pages. Of course, the search engines will not neglect, rises again and again to filter technology, improve the judgement ability, has now is based on content to judge the form of PR, search epidemic encourage white hat, firmly attack black hat, more sand box, a few months time to examine a web site, will regularly new policy, these practices are great to eliminate the dumpster further growth.
随之而来的，经由过程白帽技巧优化网站的站长们开端综合斟酌进步网站排名的行动措施和影响排名的身分，这个时候，有人提出了用户体验度的概念，那就是，只需客户不恶感你的网站才会做进一步停止，进而去看网站的其他内容，而能做到令用户立足的根本几点是：网站速率、内容、网站结构、页面亲和度、互动等。这个概念失掉了大部分站长的认同，它供给一种搜刮引擎认可的做法，而且能进步网站的PR，连结网站排名的不乱，只是优化的时光要长一些。
Subsequent, through the white hat technology to optimize your webmaster are starting to improve the comprehensive consideration of the website ranking method and the influence factors of the rankings, this time, there was some user experience degrees point of view, that is, only customers don't dislike your site will make further stay, and then go to see the other website content, and can do it to stop some of the basic user is: web site speed, content, website structure, page accessible, interaction, etc. This view has been head of the most recognized, and it provides a search engine approved practices, and can improve your PR, maintain the stability of the website ranking, the optimization of the time just to some length.
经由过程以上对SEO开展过程的叙说，大师能够看到，SEO的核心看法是不休在开展的，开端阶段是由于技巧的分歧而导致人们对SEO的误会，导致那种不尊敬用户的网站大批显现。目下现今跟着人们对SEO的深化懂得，用户为中央的网站形式为人们所接收，在此技巧的指引下，SEO会更加看重用户体验，置信不出几年，SEO将会开展成为一种以“用户体验”为中央的优化技巧，届时，那些提早开端注重用户体验的站长们将会失掉非常好的报答。
Through the above the development process of SEO narrative, as you can see, the core idea is always SEO in development, because the technology at the start of the resulting from people to the misunderstanding of the SEO, cause that don't respect the users' web site appear in large Numbers. Now, with the deep understanding of the people to the SEO, the user as the center website model to be accepted by people, in this technology, under the guidance of SEO will became interested user experience, believe that within a few years, SEO will become a "user experience" as the center of the optimization technology, at the appointed time, those who start to notice in advance of people will be the user experience will be very good returns.
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